About me
Graduated in Advertising and Public Relations from Cásper Líbero College, I found in communication the opportunity to work promoting sports.
My first experience in football was with Corinthians. I started as a Social Media intern and later took on the role of Filmmaker in the Club's project with Facebook Watch.
After leaving Corinthians, One9 Content opened the doors for me to begin working with athletes and brands.
In addition to creating quick and viral content, editing, and filming, I worked on strategic social media planning and as a Community Manager. This brought me a different perspective to plan and create, aiming for a comprehensive delivery while keeping up with trends and seizing opportunities.
In 2023, after my exchange program, I returned to Brazil to take on the role of Social Media at Umbro Brazil. I never intended to work in communication, but I found in communication a way to make a difference in sports.
My relationship with sports
I am passionate about sports. Football and futsal have accompanied me throughout my life, whether on the field, in the stands, or on the sidelines with a camera in hand.
These days, I am passionate about footvolley and running, but I am always seeking to learn new sports.
Sport makes you explore your limits. It brings focus, determination, peace, and patience to persistently and insatiably pursue your purpose.
Sport has brought me the greatest values in my life. It has the power to captivate, motivate, and inspire. It has the power of change, becoming a cornerstone habit in our lives. It has the power of a strong impact and change.
Sport creates connection and becomes a form of expression for those practicing, cheering, watching, betting, having fun, consuming in any way, whatever the relationship may be.
Athletes, brands, and clubs play a fundamental role in creating a connection with their fans.
This relationship is strengthened by breaking boundaries through the digital world, so it is important to know what message these parties want to convey.
Next steps
I returned from an exchange program in Los Angeles, where I spent 6 months studying English, business, and developing skills as a content creator.
I still nurture the desire to go abroad again, working with teams, franchises, or clubs, aiming to learn, expand, and gain experience and expertise within the "Sports Business" market