Alexandre Pato & Gabriel Girotto - Let´s Golf
On a sunny Sunday, Gabriel Girotto invited Alexandre Pato for a game of golf. Both athletes use this sport as a tool for decompression, focus, relaxation, and of course, resilience.
Gabriel and Pato were recovering from injuries and couldn't engage in high-intensity activities.
Both performed exceptionally well, and to capture the moment, showcasing the athletes' pause and how they maintain competitiveness outside of their usual activities, as well as to generate engagement and connection with fans and brands, we took some simple, no-frills photos of the two players. The result was very satisfying.
Murilo Cerqueira - Palmeiras
This led to Murilo being embraced by the Alviverde fans.
We adopted this connection as the athlete's "motto" and strengthened the relationship with the fans.
With minimal equipment, I aimed to conceptualize the productions and explore creativity.
We conducted a photoshoot in the gym of his building, featuring some old Palmeiras jerseys.
During the games, we filmed the defender's highlights from the perspective of the fans, creating a contagious and exciting storytelling experience. O zagueiro chegou ao Palmeiras em Janeiro de 2022 e sua jornada no "Verdão" começou com dois títulos e alguns gols no primeiro semestre, isso fez com que Murilo fosse abraçado pela torcida Alviverde.
Adotamos essa identificação como "mote" para o atleta e estreitamos as relações com a torcida. Com pouco equipamento, busquei conceituar as produções e explorar a criatividade.
Fizemos um Shooting na academia de seu prédio com algumas camisetas antigas do Palmeiras e durante os jogos, filmamos os melhores momentos do zagueiro pela perspectiva da torcida, criando um storytelling contagiante e empolgante.
Paulistão 2022
Murilo began to stand out in the group stage of the Campeonato Paulista.
One of his early and best performances was against Santo André at Allianz Parque.
Camera in hand and action!
I went into the midst of the Palestrina crowd and created content based on Verdão's victory.
The material was delivered the morning after the game.
Recopa Sudamericana 2022
Murilo's first title with Palmeiras was the 2022 Recopa Sudamericana.
After a 2-2 draw in the first leg, Verdão showed strength at home, defeating Athletico Paranaense 2-0 and becoming the Recopa champions!
Once again amidst the fans, I took advantage of the pre-game atmosphere around the stadium to capture the culture and experiences of the Palmeiras supporters.
Vlog of the Recopa Sudamericana Title
The title-winning journey from a different perspective than the content that went on the athlete's Instagram.
Happy birthday, Murilo!
"On the day before his birthday, the defender helped Verdão qualify for the final of the Campeonato Paulista by scoring a goal! It was essentially a 'mini-documentary' of the game, capturing the essence of the fans, their emotions, the surroundings of the stadium, and building a storytelling narrative until the final whistle.
Gabriel Girotto - Corinthians & Internacional
Gabriel has always had a strong connection with fan bases.
Proudly a Corinthians supporter, he left a legacy and a tremendous longing among the loyal fans and continued his career at Internacional in Porto Alegre.
Building on the concept of Gabriel's presence on his social media, I explored the connection with fans due to his performance on the field, the essence of being a 'Baller,' referencing American sports players, and his 'Outfit' style.
Gabriel has consistently known how to leverage his brand both within and outside the world of football.
A Real Baller
One camera, flash, and many ideas delivered some 'Fashion Photos' for Gabriel to express his lifestyle and create opportunities for brands to promote themselves through the athlete.
Relaxing and staying focus | Golf Time
Referencing the nineties aesthetic and the 'Baller' style of basketball and American football athletes, we captured some photos and short videos of a day of golf during the athlete's day off. The main idea was to show that even during leisure moments, the athlete seeks activities that keep him connected to sports, relaxed, and focused. In addition, this content aims to provide entertainment for the audience and has the potential to impact various segments.